So many of our clients asks us, what do I post on Twitter? I have no idea what to write! Well, if you are experiencing Twitter-block, here is a great formula to overcome it from Karri Flatla.
Just remember to “pOST” and you can’t go wrong (and no, that’s NOT a typo):
p – Promote your wares. Let’s not kid ourselves. While it gives us all a warm fuzzy to reach out and tweep someone, social media is the raging success it is today because it helps the bottom line. Whether you’re promoting an idea, a pair of shoes, a brand or all of the above, it doesn’t matter. What matters is that you sandwich self-promotion between tons of other juicy tweets that give, give and give some more; thus the lower case “p” in the pOST acronym. Just a little “p” is all you need.
For example, you might post 50 tweets about everything BUT what you sell or write about or whatever before you post just 1 or 2 tweets sharing the latest and greatest thing on your website.
Bonus Tip: Always finesse your promotional tweets should be less a slap in the face and more a tap on the shoulder. Skip the all caps and multiple exclamation marks, okay?
O – Offer to help. Newsflash: if you’re not a very generous person, twitter probably isn’t for you. In fact, you might want to ditch the whole social networking thing completely. People who aren’t helpful are dead weight in the twitterverse. They just blab on and on about what they do, who bit the dust on American Idol and how much they miss their dead goldfish.
So get over yourself and get into what your tweeps are doing. Someone always needs help somewhere with something. Chances are, someone in your target demographic needs just the kind of tip or advice only you can give. And if you’re quick on the draw, all the better. (i.e. don’t respond to a 3-day old tweet for help. That’s just lame.)
Bonus Tip: If you use twhirl or Seesmic Desktop twitter applications, you can enter keywords into the search utility so that whenever someone types them into their tweet you will be notified. Talk about instant gratification for everyone.
S – Share good things. This relates closely to “O” except now you’re not so much demonstrating your super human ability to rescue tweeps in need as you are demonstrating your super human ability to discover greatness in others. That is, when you uncover something useful, interesting or downright entertaining on the web, tweet the link. People will retweet these golden nuggets. And-to borrow a page from Thomas the Train’s playbook-that makes you look like a really useful engine.
Bonus Tip: When posting a link to twitter, briefly describe whatever it is you’re sharing. This not only encourages retweets but clickthroughs as well. That’s good twitter karma.
T – Talk it up. “Talking” on twitter is where most tweeps mess up, so it’s important to find your groove and get it right. It will take practice. Some days you won’t feel like small talk. And if you’re just getting started, get okay with the fact that every twitter newbie reads like a lost idiot for at least the first 100 tweets. That’s normal and we’ll forgive you.
Just keep at it. No one is born knowing how to spark titillating conversation every time they open their mouth. Nor will you always have something mind blowing to tweet about. We just want to know you’re human and you have a personality behind the pixels.
You can read the full article here; http://ezinearticles.com/?id=2785703.